What a wonderful, emotive description, courtesy of Seth Godin, of the sort of make work activity we all undertake to put off doing those difficult, risky, confronting jobs that can really add value.
It takes effort not to stomp on a roach when it crosses the floor, but stomping it is basically a useless, time wasting exercise, just like checking emails every 10 minutes, reading industry rags cover to cover, redoing a completed presentation in the hope of making it that 0.5% better, and the thousands of other things we dream up to keep us in out comfort zone.
Make a difference to your day, let the roach live, and do something useful with your time.
