Yes, another alphabetically numerated generation for us to get our heads around, the F of “Facebook” generation.
These kids, born in the mid eighties, have grown up connected. To them, Facebook is more than a tool, it is a part of their social fabric, fundamental to the way they see the world, act, communicate and engage with their environment.
Their “behavorial DNA” is different to their parents, often even to their older siblings, and they way that plays out as these F generation people make it into the executive suite will be fascinating, challenging, and inevitably speed up the pace of change, already too hectic for many.
