The hard part about writing a blog, I have found, is not finding stuff to write about, but finding stuff that has not been written about before, or finding a new twist on an old topic, and then being sufficiently interesting to those who so generously give you their attention, that they take note.
The proliferation of sources of news and comment has sliced up the attention pie so completely, that getting and holding the attention of those who may be interested, and adding value to them in return is the real challenge.
Never has the old adage from Peter Drucker, “Communication is not saying something, communication is being heard”, been more accurate than it is now.
So, for you, one of that small group who have so generously given me their attention through this year by reading, commenting on, tweeting, and otherwise been a part of this wonderful tool of communication we now take for granted, I thank you, and wish you a safe and Merry Christmas. I look forward to continuing the relationship in 2012, and continuing to engage with you, by scratching your brain cells with interesting and useful stuff.
