A Verb, a word that is something that describes an action, like work, run, achieve, but often, unfortunately when marketing is the topic of conversation, words such as complicate, confuse, dodge, unmeasurable, and such can be added.
Seth Godin sees marketing as a series of concentric circles, the closer to the centre, the more objective and product benefit focused the language becomes, and it is a very simple, but insightful way of looking at it.
Successful businesses in the future will see the practice of marketing take on a few common characteristics that have the action aspects of the verb:
- Measurable
- Accountable
- Customer centric
- Transparent
- Motivating
- Innovative
- All encompassing
- Engaged
What have I missed?
