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- Stop investing in dead horses.
- The second best word to close a sale.
- Home
- What is the difference between Mark-up and Margin?
- Destructive political fantasy: the break-up of Woolworths and Coles.
- A marketers explanation of Net Present Value (NPV)
- How supermarkets have destroyed brands by promotional pricing.
- MG. Is it a brand, or just a label slapped on a piece of junk?
- A marketer’s explanation of the 'Rule of 72'.
- The two dimensions of a brand.