Insight from Hugh MacLeod. Thanks

Insight from Hugh MacLeod. Thanks

Marketing is all about engaging with people, real people, one at a time, and giving them something of value.

In the process, often you have to change their minds, give them a sense of what could be, and reflect their lives back to them in ways they had not seen themselves.

As marketers, and fellow human beings, we have to do it with ideas, arguments, humanity, and ……. Cartoons??

Yes cartoons.

I have been a fan of Hugh MacLeod for a considerable time, his combination of wit, humour, sarcasm and insight, that ability to distil the hubris and bullshit we see every day, while delivering a message of  great value is wonderful.

It changes peoples lives.

This collection reflects his deep understanding and connection with people and business, headlined by his collaboration with Brian Solis.

It should be required reading although you do not really read it, you either get it at a glance, or you don’t.

Happy Easter, be safe, and love someone.

Allen