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- The five simple questions for an effective After Action Review
- An old marketer’s explanation of the ‘Law of Purchase Duplication'
- Brands work two ways
- 11 questions to ask to assess a competitive response.
- A marketers explanation of 'normalising' your P&L.
- The 'Marketing Alchemy' that reversed the value of gold and iron.
- How to calculate Share of Wallet.
- How supermarkets have destroyed brands by promotional pricing.
- Are Planning and critical thinking mutually exclusive?