goodwill and trust first
Networking has always been a great way to build a business, and nothing will ever change that. Most small business owners go to networking meetings, register on linkedin and all the rest for a simple reason: they want to find more business.
Why is it than that when you go to these places, physically or digitally that it takes so much effort, and traction often seem really hard to build for most?
Simple.
Most people approach it the wrong way, they go along, hand out business cards, have a chat, and move on to the next prospect.
We all do tend to it.
But, remember, most people are there to gain more clients, not become somebody else’s client, so many times we are approaching it the wrong way around.
You have to put water into the bucket before there is any in here to take out again.
Pretty simple formula, be prepared to put in before you even think about taking out.
Takes a while, takes effort, and that is why most fail at it as they want to have immediate results, for no effort beyond going along and participating.
Good one Allen.