2 truly powerful innovation words.

Harnessing the power of “re-imagination” can turbo-charge your innovation efforts.

“What if……..”

I was reminded of the power of these two words a few weeks ago when a workshop participant used them while in a breakout group discussing a problem.

He simply asked ‘What if” and the conversation took off.

Having run many innovation sessions, there almost always comes a time when I ask this question:

“What if…………….”

These two words offer an opportunity to re-imagine the situation with licence to go beyond the barrier and imagine the benefits that would accrue from the solution, without worrying about the detail of the solution.

I once asked a group considering the marketing of financial products “what if you could have 30 minutes with Warren Buffet, what would you ask him”?

The resulting conversation led to several initiatives that proved worthy of detailed examination and in once case subsequent successful launch.

Consider the biggest problem facing you right now, and ask yourself “What if I could solve the X problem………”

How powerful is that?

Try it for yourself on something facing you, a problem, a fear, whatever is truly bothering you right now.

“…………………………………………………………………”

See, it works!