Good design is considering up front what could possibly go wrong, and designing it out.
A while ago I did some work with a business that had suffered for years with excessive invoice errors. To their credit, they had done a lot to eliminate the variations in their processes, and systemise them, which had made a difference, but not enough.
It was pointed out (by a forkie) that their very attractive shipper design, done by a design agency at considerable expense to be consistent with their brand, was really difficult for the forkies to read in the warehouse, three rows up.
They got rid of the pretty graphics, replacing them with a clear, big product descriptor and bingo, errors almost eliminated.
Lesson is that design has many functions, and good design takes into consideration the circumstances that the product finds itself in, out there in the real world, not always the same world as that shown on the screen of a design software package.
On a more personal note, over the 40 years wandering around business, I have found that there is as strong well of common sense and actionable improvements available to us in places that those in the air-conditioning and suits often do not consider.
Go talk to those people.
