The classic ad for weight loss products is to show a before and after. It also works for make-up, home decoration and renovation, and a myriad of other products,
What about yourself, your personal branding?
Works there too, and it is a pretty important product.
Digital media suddenly requires that we become ‘public’ in a way that was unthinkable just a generation ago. We have become our own products, and yet so many of us are reluctant to spend a few bucks to get the best out of what we have.
I have been no different.
For the past decade or so I have been active on various digital platforms and have used the same photo, taken with a good camera, but nevertheless an amateur photo. While it conveyed (at least I thought it did) the sort of ‘gravitas’ that my long career and deep domain knowledge has developed, it was less than optimum.
So, I took my own advice to my clients, and lashed out and had Sam Affridi take some shots. Sam spent a considerable time with me in conversation, so that when he broke out his gear, he had a clear idea in his mind what would deliver the best result. Of the many shots he took, he selected a small number, all different, that all convey a subtly different message underpinned with the foundation conveying the wisdom that comes from long experience.
You judge for yourself if it was worth a couple of hours and a few dollars.
