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- The five simple questions for an effective After Action Review
- Destructive political fantasy: the break-up of Woolworths and Coles.
- The cost of media is only a small portion of the cost of a lousy ad.
- AI isn’t Coming. It’s here, just very unevenly spread, and growing like a weed!
- Are you pushing rope?
- What is the difference between Mark-up and Margin?
- Where is the SKAM in Marketing and Sales
- The old duck metaphor.
- 5 key factors to consider when planning your budgeting process.
- An old marketer’s explanation of the ‘Law of Purchase Duplication'