Since 2001 Kleiner Perkins Caulfield & Byers has released a report on the technical and behavioural trends driving the internet, compiled by Mary Meeker. It has become the bible of everyone associated in any way with the net as a generator of revenue and value.
The 2017 report was released at the annual Code conference on May 31.
The amount of work required to assemble this bible must be humongous, then it is given away as a contribution to the development of the industry where KPCP operates.
It is to my mind one of the greatest pieces of content marketing we will ever see.
Making any attempt to summarise the powerpoint summary of the report would be disingenuous, I recommend you flick through the slides, all 355 of them in the report and consider the implications for your business.
