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- The five simple questions for an effective After Action Review
- The gestation period of innovation
- How to calculate Share of Wallet.
- Choice outcomes are optimised by 'impersonal dissent.’
- Economies of technology, not of scale, will be the drivers of success in the future
- 4 critical inputs to a robust forecast
- How to win the war on two fronts
- A marketer’s explanation of the 'Rule of 72'.
- A marketer’s explanation of how to leverage a Zipf distribution.