Businesses fail for a lot of reasons, lack of cash, their product becomes redundant, competitors emerge at a cheaper price, distribution is not as anticipated, inadequate sales skills, and many others. However, all these failures have a common root. They were not important enough to the few who might have really cared enough to give them their business. They try to be all things to all people, and even the most successful company of the last 25 years, Apple, cannot pull that off. What on earth makes you think you can? The key to success is to do less. Relentlessly prune everything you do until there is nothing left but the stuff that is really, really important to the few, that you do better than anyone else. That combination stops those key target customers going anywhere else. Saying ‘No’ is the hardest thing any medium business has to do. However, it is also amongst the most important things. Stand for something genuinely meaningful to the few, and deliver relentlessly to them. Forget the rest. Header credit. My thanks once again to Hugh McLeod at Gapingvoid.com
The most common cause of the failure of medium sized businesses.
