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- 11 questions to ask to assess a competitive response.
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- The 4 levels of a successful business improvement projectÂ
- A marketers explanation of 'normalising' your P&L.
- How supermarkets have destroyed brands by promotional pricing.
- Where is Batman when you really need him?
- How to create a 'Sticky' customer.
- A marketers explanation of Net Present Value (NPV)
- Believe what they do, not what they say.
- The five simple questions for an effective After Action Review