Focus across the activities of a business is essential.
It means everyone is on the same page, and there are only the key performance drivers that are there, all else has been, or is being eliminated until the value is greater than the cost. This sense of purpose delivered by consistent and clear focus ensures that everything fits together.
It also means that the leader has as their primary task, communication. That communication is cascaded through the organisation, enabling the focus on what is important, today, tomorrow and into the future, with a singular focus.
Every person running an SME I have ever seen struggles with focus. They are pulled in multiple directions, simply because as an SME, there is no-one else to get stuff done, and in addition, many running SME’s are doing so because the sense of ‘ownership’ is strong, and they do not want to let it go.
To change this instinctive behaviour is not easy, requiring 3 simple to say steps, which are always very hard to implement.
- Precise definition of the goals. The temptation is to be general, make nice sounding goals that generate a nice warm feeling, without being specific. They are comfortable. Goals to be compelling drivers of behaviour and activity must be specific. The original and still the best framework is: ‘SMART’ goals. Specific, Measurable, Accountable, Reasonable, and Time-bound. When you get that right, the rest can follow, as it is clear if an activity is of value by asking the simple question: ‘Does this add to the progress of X?
- Disallow Procrastination. It is easy to put off a decision, allocation of resource, choice between options, by the very reasonable tactic of wanting more precise information with which to make the best possible decision. Given decisions about resource allocations are always made in the absence of complete information, this hesitation often seems reasonable. However, it inhibits the speed with which decisions are made, implemented, and either reversed, when they prove to be sub optimal, or double downed on when they prove to be good. Speed is increasingly the measure by which successful enterprises measure themselves. Elsewhere I have discussed the OODA loop as a tool to encourage speed and the attendant agility that are so essential to success. Do not allow yourself to procrastinate. As George Patton is reported to have said: ‘A good plan, violently executed now, is better than a perfect plan next week’
- Do the hard work. There is always easy work to be done, that takes the place of the hard work necessary to achieve the goals. Leaving the easy work and attacking the hard stuff is like contemplating the choices for a lovely spring afternoon. Going for lunch at the local pub overlooking the harbour or getting down and dirty in the factory to address something that may emerge as a problem next week. Do the hard work first, and then go to lunch if there is time left in the day.
An experienced and neutral party offers significant value as a sounding board, idea bank, and advisor. Find someone who has been there before, learned from the experience, that you trust, and reap the rewards.
