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- A marketer’s explanation of the 'Rule of 72'.
- Understanding your break even point.
- What is the difference between Mark-up and Margin?
- The 5 strategic dimensions of price
- A marketers explanation of 'normalising' your P&L.
- The two most important words in strategy.
- A marketers explanation of Net Present Value (NPV)
- 5 key factors to consider when planning your budgeting process.
- How supermarkets have destroyed brands by promotional pricing.