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- The 'Benjamin Button' effect of digital
- How retailers can read the consumers mind.
- The old duck metaphor.
- Why does Goliath never beat David?
- What does the emerging FMCG landscape look like?
- Is the supermarket model being disrupted, and nobody is noticing?
- A marketers explanation of Net Present Value (NPV)
- The five simple questions for an effective After Action Review
- The 'Frame problem' and marketing
- MG. Is it a brand, or just a label slapped on a piece of junk?