There is no situation that requires a decision that cannot be enhanced by asking two simple questions:

Is the information right?

Is it the right information?

These are different questions that often become confused.

An accurate piece of data is of no value if it does not relate to the question being asked, or is related to a symptom of the problem rather than its core.

Often it seems that people use data to back a point of view, and just because they have data, the critical analysis of the assumptions and methodology behind the data is not seriously questioned.

It also pays to closely observe who is asking the question, and their attitude to an unexpected or uncomfortable answer.

Charlie Munger, Warren Buffett’s brilliant offsider is credited with the quote: “In God we trust, all others bring data”. I think this is absolutely right, as far as it goes. You just need to ensure it is the right data, and you do not mistake the data for the outcomes of crystal ball rubbing, self-interest, or optimism.

 

 

Header cartoon credit: Gapingvoid.com.