Intuition is widely misunderstood, often it is seen as a ‘gift’, a rare ability to generate ‘insight’ into a situation.
Over my long commercial life, I have come to a different conclusion. Intuition can be generated and managed when it is recognised that it is the outcome of a process, like most things. This process may be qualitative, and cumulative over a long period, but it remains a process. Again, over that long life I have seen it as the result of ‘environmental research’.
This is the combination of directed qualitative and quantitative research, thinking, wide reading, and engagement with people from as wide a palette as you can find. About the best source of what most would call ‘wisdom’ will come from talking to customers and consumers. Why are they buying product X instead of product Y , understanding the usually automatic trade-offs made subconsciously. What are they buying it instead of, how will it be used, how do they measure the ‘value’ of the purchase. I call it ‘Environmental research’
Do the data thing first, which avoids, or at least moderates and minimises the confirmation bias, seeing only the things that conform what you already believe.
Do this well, and your intuition will improve, while you may not even be aware of the improvement. It is a process, data first, hypothesise, test, look again to reform the hypotheses, and test. Looks a lot like the scientific method!
