One of the five costs in your business, in most cases, under recognised, under managed, and misunderstood, is Opportunity cost.
Doing A, means we cannot do B.
It is not always such a binary choice.
Opportunity cost is impossible to calculate with any precision, as it is forecasting the outcome of something you did not do, an opportunity forgone. It is however a critical component of any consideration of the manner in which the available capital of a business is deployed.
It is also driven by the strategy, which is another calculation of the shape of the future, and how you can optimise the leverage your resources deliver.
Commonly used models like discounted cash flows and the more demanding internal rate of return calculations are commonly used by accountants to make the choices between differing capital allocation options. Unfortunately, they both rely on cash forecasts, which are at best fragile. When the strategy calls for ‘innovation’ cash forecasts are usually over-optimistic, and the timing is wrong, so that beyond a ‘pin the tale on the donkey’ analysis, often grossly misleading. Such techniques favour doing more of the same, with at best incremental improvements. Deploying capital towards riskier uses means these calculations are less and less valid, putting off the risk averse amongst management, which is most of them.
We have a fantastic example facing us right now.
Intel used to be the dominating producer of semiconductors. ‘Intel inside’ remains one of the best known and respected brands around, and yet, Intel has fallen radically from grace.
Since the glory days, when they dominated the market, and had customers lining up to place orders years in advance, they are now struggling for relevance. The value of the business as reflected in the share market has plummeted, along with their market share in a market that continues to explode in volume and value.
Arguably, Intel should still be in the position now held by Nvidia, current market cap 3.64 trillion, and rising like a kite in a hurricane. Intel, while still worth over a billion dollars, is small by comparison.
Any calculation of the opportunity cost of strategic choices made in the past by Intel would make shareholders kick their cats. Intel delivered astronomical profitability resulting from then CEO Andy Gove making the choice to move away from memory chips and pioneer the semiconductor market. The emergence of the PC in the 90’s made Intel one of the biggest and most profitable businesses ever seen. They then missed the move to chip sets designed to enhance gaming, which doubled as the enablers of the exploding AI market.
At least Intel shareholders can feel better, as the missed opportunity club is a very large one, with some distinguished members.
Note: the graph in the header is the Intel stock price. $1 in 2000 is now worth $1.83 adjusted for inflation. In other words, the current year low price of $19/share is worth just over $10 in 2000 dollars after inflation. This is in a market Intel used to dominate, and that has exploded over the last 5 years, with Nvidia grabbing the chocolates. That is the opportunity cost intel has suffered.
