This time of year is filled with self-congratulatory posts, the ‘Ten best posts of the year’ types. All of them I see, use as the measure the number of views, shares, and other external measures to rank them.
I am going to be different.
The posts I put up come from two places.
Firstly, the experiences I see amongst my group of clients and similar, mainly but not exclusively, SME manufacturers. Some are service providers of various types, but all are SME’s. Sadly, none who can or would pay the consultant rates routinely scooped up by institutional consultants with large offices filled with eager MBA’s who have not experienced anything beyond a sophisticated student piss-up.
Secondly, from the frustrations I feel as I scan and negotiate the economic technical and commercial environment, being the antennae for those few clients who put up with my garrulous nature disguised as wisdom, and wide and deep commercial experience.
The published posts are the outcomes of the usually conflicting ideas, opinions, and reading of that landscape, that goes on in my brain. I write to sort it out, at least a bit.
The tsunami of AI generated ‘content’ combined with the continuing evolution of the algorithms means my meagre readership has eroded over the last year or so, going down by 30-50%, depending on your starting point.
Part of me wants to tear my hair out, what little is left, but the reality is that writing these posts is a selfish activity. I benefit from the exercise, and if that spreads to a few others, great, if not, too bad.
Therefore, my list is of the 10 posts that reflect the original thinking, research and wisdom of the years I bring, or try to bring to everything published, but which got almost no traction at all. In other words, the best of the 2024 that were also the most ignored.
In no particular order beyond the month in which they appeared.
- Is another government review an answer to our slide down the complexity rankings? https://wp.me/p5fjXq-3hd December. This is fairly recent, so perhaps there is time yet for it to get traction. Yeah…maybe not. We are a complacent bunch, and it seems no number of words, moaning, and harsh critique by a few will shake us out of that state. It needs a bloody good crisis!
- The large, uncalculated cost in your business. November. https://wp.me/p5fjXq-3ge I have never seen an adequate review of Opportunity cost in any strategic or planning document. Yet, it should be a significant factor in any resource allocation choice, as resources are finite. I guess it is too hard? Years ago I made an attempt when arguing for a long term commitment to brand advertising as an investment. I argued that rather than treating advertising as a short term variable expense in the P&L, it should be seen as an investment in future profitability. My analysis, based on the flimsy empirical evidence available at the time, opinion, and case studies clearly showed the long term benefit to profitability. While there were many arguable points, I was unaware of the key, deciding consideration. The MD was planning to retire early, and so was completely disinterested in the long term profit at the expense of the short term, upon which his bonus was calculated.
- Positioning: The secret weapon of aspiring market leaders. November. https://wp.me/p5fjXq-3g2 . Positioning is an old fashioned marketing idea, widely misunderstood by todays ‘marketers’. It is not just a catchy slogan, it is a strategic framework, a statement of how value is added, that drives resource allocation choices.
- The increasing value of intangibles. November. Again. (I must have been taking something in November) https://wp.me/p5fjXq-3gv The evolution of our economy from a base that requires hard, tangible assets to one that is based on services has a flip side. The value of an enterprise is now almost wholly dependent on intangibles. This is the value ascribed to your customer base and relationships, documented and managed processes, capacity to innovate, strength of the ‘management bench’ strategic position in a market, and many others. None of these appear in a balance sheet. Traditional accounting fails monumentally at reflecting the value of a business as a result.
- Institutional memory as the critical component of future success. September. https://wp.me/p5fjXq-3eV As life has sped up, become remote, is increasingly locked into screens and the tools accessed by screens, we are in great danger of losing the institutional memory that prevents us from repeating mistakes. When we lose the memory, we are more likely than ever to ensure that history repeats itself.
- Breaking up supermarkets: A really stupid idea. July. https://wp.me/p5fjXq-3ej ‘Colesworth’ has been on the receiving end of much negative, and in my view, totally unwarranted comment. They are regularly accused of ‘price gouging’ by uninformed commentators, politicians seeking an easy target, and simply those in the queue waiting to pay the increasing costs of a weekly shop. The negative commentary demonstrates conclusively the ignorance of those commenting on the drivers and dynamics of the supply chains that exist to serve supermarket customers. Almost as an aside, it should be understood that every Australian with a managed superannuation fund is a stakeholder in one, and mostly both, Coles and Woolworths. In other words, if you are unfortunate enough to be in a queue of 10 people waiting to pay the checkout bill, 9 of them are stakeholders in whichever ‘Colesworth’ store you are in.
- Strategy does not include execution. May. https://wp.me/p5fjXq-3dj Most management groups I have seen, and been a part of, undertake some sort of ‘Strategic planning’ exercise. In that process, 10% of the time is spent on strategy, the rest is spent on execution, or ‘budgeting’ as the usual shorthand. Not only does this grossly underestimate the challenges of genuine ‘strategy’ development, it conflates two profoundly different processes. It is like trying to mix oil and water, stir all you like, they will remain separate, and using them together makes both way less effective.
- Four strategic tasks for the owner of a successful SME. March. https://wp.me/p5fjXq-3cu Every business I deal with wants to scale for a whole range of reasons that all boil down to the simple truth that scale delivers options and further growth and profitability. Most fail. They might survive, but they survive as an SME that requires the owner to be in the weeds on a weekly, and usually daily basis. That is not success, that is buying yourself a job, that usually comes with stress, and less financial rewards than are achievable elsewhere.
- Revolution by Digital: a survival necessity. February. https://wp.me/p5fjXq-3bd In February the impact of AI was just being felt and seen for the first time by many. Few had done any more than play with the early version of ChatGPT, and most of them had come to the conclusion that AI was little more than another cog in the hype-cycle. Digital to most was still a vague term that led to added cost and confusion. A year later, and it is dawning on most that ‘Digital’ meaning the adoption of AI into their enterprises is a life and death choice.
- The two most important words in Strategy. January. https://wp.me/p5fjXq-3aY Libraries have been filled with well intentioned, academically sound analyses of strategy, along with a big lump of flimsy, self-serving stories of success. The latter group always fail to articulate the many hundreds of times their magic strategy potion had failed, only reflecting on the successes, and then they are often as much good luck as good management. In my world, there are two words that summarise a credible effort to build a strategy that will offer the guardrails and macro performance measures of a viable long term strategy. Imagination, and Possibilities. Application of these two drivers of human behaviour in concert will lead to strategic conclusions worth the paper they will end up being written on. Absence of either, and at best you have a budget.
That is my ten most unfairly ignored posts for the year.
I had a lot to choose from. Over 150 mostly ignored posts, all coming from my observations of the strategic, competitive, and regulatory constraints under which we, and most specifically my few clients operate.
None have been spawned, copied, or revamped from the tsunami of stuff spewing from AI generators. Every word is mine, and mine alone. The commentary on AI, of which there is a fair bit, is again mine. My comments reflect the importance and potential of the geometrically compounding impact of AI, and my frustration at the apparent lack of interest evident amongst the business sectors I seek to work with to improve performance by leveraging the potential of AI.
It has been a tough job picking the top ten ignored posts. This blog generates very little traction, although the feedback from those few who are regular readers is encouraging.
As a last observation, I add the first post I wrote after ChatGPT was launched on November 30, 2022. Published on December 19th 2022, just two weeks later, the post asked the first question everyone asks, ‘will it take my job‘? Progressively over the first few months of 2023, I added 20 addendums to the post as I stumbled across more and more tools, use cases and understood better the implications of AI. By then, there was general awareness, and hundreds of newsletters that did a better job of keeping track of this digital tsunami as it surges across our lives, so I called ‘time’ on the post. I have however come to the conclusion that AI will not take jobs, but individuals that use Ai will take the jobs of those who do not.
