It appears to me that there is a wave of intellectual agoraphobia driven by the sudden emergence of AI platforms and tools gripping many of those I interact with commercially.

My recently departed mother, in the last year or two of her life found it hard to leave the immediate environs of her home. She increasingly felt intimidated by change, and the tension of just interacting with the unfamiliar.

To me it looked like mild agoraphobia, but my siblings thought it was just a retreat from change because she felt unable to deal with it easily.

Agoraphobia is not just a fear of wide-open spaces or going outside the house. At its core, agoraphobia is about the fear of being trapped in situations where escape might be challenging, help unavailable, with no place to hide beyond the familiar. It’s a state of mental paralysis, driven by the anxiety of the unknown.

How does this psychological insight impact on an enterprise?

Plenty of businesses suffer from what could be called ‘commercial agoraphobia’. A stubborn unwillingness to venture into new territories, innovate, and embrace change. At board level it is passed off as a Conservative Risk profile’ in shareholders best interests.

In fact, directors and management are reluctant to leave the familiar comforts of old processes and established wisdom.

Even worse, some institutions and enterprises deliberately build barriers to prevent any sort of change filtering in, usually in the name of probity, governance, and consistency. To my mind that preference becomes intellectual agoraphobia.

This condition traps otherwise intelligent and capable leaders into rigid, immovable thinking, dismissing the forces exerting pressure on the business as passing. Even as change surrounds them, these people stick to the comfortable routines of the past.

This brand of agoraphobia thrives in echo chambers, fed by confirmation bias and groupthink. It is the subtle saboteur of growth, quietly whispering that risk is too high, change too uncertain, and innovation too risky.

However, staying inside this comfort zone guarantees eventual irrelevance.

The leadership of Nokia pre smartphone suffered from this affliction. Similarly, Kodak leadership failed, initially seeing the potential of digital photography, then killing it. Xerox missed the slew of innovations coming from their PARC labs. There is a long list of intellectual agoraphobics in our commercial history. IBM, Blockbuster (who had a leader but fired him as they did not like the message) Olivetti, Borders, and many others, a few of whom saw the light in time, such as Bill Gates’s late recognition that the internet would change everything and successfully pivot.

Intellectual agoraphobia leading to strategic stagnation.

The only antidote? Real leadership.

Leadership is not just about authority or charisma. It’s about the courage to challenge assumptions, dismantle outdated practices, and push beyond intellectual comfort zones. Leaders must confront intellectual agoraphobia head-on, fostering a culture where questions are encouraged, risks intelligently managed, and curiosity and adaptability prized above complacency.

It is like learning to swim as a kid. You must overcome that uncertainty and fear of the unknown to achieve an uncertain outcome.

Small businesses are as likely as large ones to suffer, more so as they often lack the depth of resources that gives large businesses a buffer. The benefit they have is agility, a great advantage in a homogenising world changing as rapidly as the one we currently inhabit.

Artificial intelligence is driving a tsunami of change across our commercial landscape.

Hiding from those changes by ignoring them, or dismissing them as a passing fad, will not be an option for long.

The only antidote is to get out there and play, learn, adopt, get some mud in your eye, and recognise that intellectual agoraphobia leads to commercial irrelevance.

Are you succumbing to Intellectual Agoraphobia?