Jan 8, 2024 | Leadership, Strategy
2023 was a difficult year for everyone. Uncertain economic conditions, war, dodgy deals, politicians cuckolded by their own weasel words, and the emergence of AI.
The last one is the only one over which any of us working to pay the bills can have some level of control.
AI has emerged from a long gestation since Alan Turing first made it a topic of conversation 72 years ago. It is now firmly on the plate of every person in business.
Like any tool, it is in the hands of the user, and cannot do any job without being directed. The cookies in 2024 will be awarded to those that best direct AI capabilities in their businesses.
It will not happen by itself, but is one of the secrets of competitive success.
The world is filled with noise and distraction. To cut through and resonate with an audience you need clarity.
Clarity of strategy, and clarity of all your messaging from the advertising and marketing collateral, the stories of the salespeople, to the colour of your delivery trucks, and the greeting of your receptionist.
Clarity.
AI will not give you that clarity in the absence of instruction from you, the user. Lack of such user clarity will deliver generic burble that will be unnoticed wallpaper.
Clarity Wins.
What AI will deliver in spades is the killer tool to leverage that clarity.
Header illustration courtesy DALL-E in about 20 seconds and two sets of instructions.
Jan 5, 2024 | Change, Strategy
The Christmas break is a good time to have that delayed conversation with mad Uncle Charlie. Good old Charlie is a Luddite that the originals would have been proud of, we all have one somewhere. The conversation was about AI, a topic in which I claim little expertise beyond the bits I have read, and superficial fiddling I have done.
However, Charlie was adamantly opposed to any notion that AI was anything more than a gimmick used by computer companies to sell their devices.
In trying to make the case for the continued growth of AI, and stuff emerging, I used an old chestnut.
Compounding.
As Einstein observed, compounding is the most powerful force in the universe. The story of the peasant who did a favour for the emperor and was rewarded with anything he wanted and asked for a chess board to be covered with grains of rice, doubling at each square explains it. At casual observation, easy, but the maths is different. There are 64 squares on a chess board. Doubling the gains at each square ends up in billions of grains of rice. The first few are easy, 1,2,4,8,16, but after a modest number of iterations, the numbers really take off.
Digital transformation is similar.
One step compounds on top of the next, and next, and so on, until you recognise it is not a destination, it is a journey.
Fascinating to think we are at the very beginning of the journey.
An idea that has been attributed to many is that we overestimate what can be achieved in the short term, and underestimate what can be achieved over a longer period.
This is compounding at work.
If you think the developments of the last decade have been huge, unpreceded in history, I suspect the next one will make the last one look like it was snail’s pace.
Charlie has his good points, but he really is a devoted Luddite.
Header graphic is via DALL-E. A Luddite trying unsuccessfully to stuff AI back into its box.
Jan 1, 2024 | Governance, Strategy
I cannot believe another year has gone by. The older I get, the faster time seems to go.
As I considered how to articulate the emerging landscape that will be 2024, two headline items screamed at me.
Strategy, and governance.
Without a solid, deeply considered and articulated strategy, you resemble a flock of sheep, moving here and there in response to the latest and closest barrier or threat.
Without a thoughtful governance process, performance measurement and improvement are simply out of reach.
From running the local café to running the country, these two driving parameters remain the guardrails of progress.
A year ago Strategy and Governance were on my mind as I wrote a 2023 new year post that used the removal of Dave Rennie as Wallabies coach, and reinstatement of Eddie Jones as the example.
A lot of water has gone under the bridge since. It seems both strategy and governance were not on the agenda of anyone in the administration of Rugby. The Wannabees were bundled out in the preliminary rounds of the World Cup, then Eddie walking away from a five year contract. The lessons I suggested they learn from tennis Canada ignored. Who knows what is now concerning the new management of Rugby. Whatever it is, there seems to be scant concern at the long term health of the game.
Rugby is in trouble at all levels, in the myriad of ways that a lack of strategy and governance exhibit. Stakeholders shooting off in differing directions, poor competitive performance, the grasping of new shiny things supposed to fix everything, (eg Joseph Suaali) turmoil in leadership ranks, strapped for cash, but long on promises of better times to come, and previously loyal ‘customers’ turning away.
Is this just a failure of strategic intelligence, being able to develop and stick to a challenging long term strategy, an abject failure of governance, or both?
January 1 also sees copyright on a number of major creative works coming to an end. Significant among them is the first cartoon feature that synchronised the sound with the animated visuals. Steamboat Willie, the cartoon that saw the emergence of Mickey Mouse heads the list, with a range of works becoming free of copyright.
The release of Steamboat Willie, while being just 7 minutes long, was one of those seminal moments that led to an explosion of creativity and technical innovation. As it was with the 1991 release of the HTML software that created the www by Tim Berners-Lee, and release of ChatGPT by OpenAI in November 2022, the world crossed an inflection point and nothing would be the same again.
We look back on 2023, and hope that 2024 will be an improvement, coming from what we learnt from the mistakes of 2023.
Sensibly we should ask ourselves a series of questions:
- What did I get right, what did I get wrong, and what were the drivers for those choices?
- What did I miss that I should have seen?
- What did I see that others may not have seen?
- How will I progress personally and professionally in 2024
If you genuinely ask yourself those questions, deeply consider the answers, and act on them, chances are 2024 will be better than 2023.
Happy new year.
Header: Mickey Mouse as depicted in Steamboat Willie in 1928.
Dec 20, 2023 | Analytics, Marketing
This is an indulgence, but who cares, it is that time of the year.
I do not spend too much time worrying about numbers, this blog is my personal ‘journal’ of the stuff I am thinking about. If others get some benefit from that great, if not, nobody cares.
However, contrary to the above, there are some lessons for me in the numbers, and learning from the past, and improving is what it is all about.
The obvious skew in numbers that arises from posts early in the year having more time to gather readers than those posted later, has been ignored. Most posts see the vast majority of views in the first week or so, so timing should not be a huge influencer. However, there are a few exceptions to that rule.
Number 8 on the list is a post on the business model of supermarkets written in 2014. This has been in the top 10, usually the top 3 every year since. Number 7 is a thought starter on the budgeting process, that annually added job everyone except accountants hate, which was posted in January 2020. Every other post on the list is from 2023.
There are a few common characteristics of the top posts.
- Most promise a silver bullet of some sort in the headline. This may attract readers, but sadly, does not make the meat of the post any better. I can only hope that having been attracted, some might take some value out of the post.
- They are generally shorter than the average. This may reflect the focus and promise of the headline, or alternatively, I just did a better editing job.
- This characteristic is both a surprise and a worry to me. Apart from the two posts from previous years, and number 10 on the list, all have as a header a ‘Dilbert’ cartoon. Perhaps the presence of Dilbert is a strong motivator to readership? There was no intent here, and that correlation (or is it causation?) came as a complete surprise to me.
- Almost half the readers come from the subscription list, which is not big, about 35% from LinkedIn, and the balance from search engines, mostly from Google, but a surprising number from random engines. Readers come 70% from Australia, next biggest is the US, followed by (presumably) taxi drivers in Mumbai looking to emigrate, and a few from places I have to consult an Atlas (remember those) to find.
- Linkedin attracts a varying number on the platform, from a few to in some cases many thousands. The ‘views’ which misleadingly just counts the number of feeds a post has been shown in, bearing no relationship to being read, varies between a few, and many thousands. I only take account of the number of comments and reposts as an indicator of value, with a lesser value on ‘likes’. Linkedin discourages links leading off the platform by sticking offenders in ‘Linkedin gaol’, meaning they squeeze the algorithm so fewer people on the platform have the chance to see it. Suffice to say, I expect my gaol sentence to be ‘life’.
- As I run my eye down the full list, there is an increasing number of posts from previous years, some delivering very regular cadence of readership, years after publication. This is gratifying, and indicates that unlike a newspaper, a useful blog post is not just tomorrow’s fish wrapper. One that does continue to amuse is ‘Public Sector Flatulence’ published in 2013. It can go months without any readers, then suddenly, and suspiciously coincidental to some politicians brain-fart, it generates a bunch of views, and the odd comment.
For those interested, the list from top to number 10 is:
The simple choice marketers must make.
Plans never reflect what happens, so why bother?
The single key to great success.
Enduring culture change demands action.
The easiest and most effective way to build carbon emission compliance.
How to maximise the return from your investment in sales personnel.
5 Key factors to consider when planning your budgeting process.
3 essential pieces of the supermarket business model.
Equity or loans: The entrepreneurs funding dilemma.
The two key building blocks of strategy.
Thanks to all my readers, have a safe and merry Christmas, or whatever it is you celebrate (a valued friend is a Hindu, and Hindu’s traditionally marry on the last Sunday of the month. Guess what he and his wife of 30 years are celebrating)
Note: Given the number of links in the post, Linkedin will send me to their gaol for life, ensuring as few as possible casual lookers get to see the posts. So, please encourage those who might be interested to subscribe on the StrategyAudit site. That way they can continue to have the chance of seeing the outcomes of my addled musings.
Header courtesy of Dilbert, and Scott Adams, again. It just seemed right.
Dec 18, 2023 | Leadership, Management
At this time of the year, there is much thinking going on in relation to the manner in which incentives will be applied in the coming year, for which you are preparing the budget.
There are many and varied schemes, most of which are geared in one way or another to a threshold, above which the incentive kicks in.
It can be anything from a sliding commission, to share allocations, holidays, and goodies from the local store.
99% of those I see have one common characteristics: they are known, the thresholds are clear, as they are seen as the motivating factor. They can also be gamed in all sorts of ways, particularly by those in sales. When the commission is based on revenue alone, that can be achieved by giving big discounts, the timing of invoices can be varied, ‘channel stacking’ becomes common.
These sorts of incentives are usually ineffective, because they become taken for granted, and are always ‘gamed’ by staff.
In the early 50’s psychologist B.F. Skinner did a series of experiments, using rats and pigeons as subjects, since validated widely. He used a box that became known as a ‘Skinner box’ in which he placed the hungry subjects, and a lever. The rats and pigeons pushed the lever, and could gain an intermittent reward of food. They soon learned that pushing the lever sometimes delivered a reward, so they pushed it more and more, each intermittent reward reinforcing the behaviour. The variability of the reward when it is intermittent tends to increase the speed with which the subjects pushed the lever, a few will keep pushing despite the calorific value of the intermittent rewards being less than the calories required for life.
This behaviour can be seen in any room containing poker machines. Some players will, despite knowing the odds are against them, keep pushing money into the machines, hanging out for the intermittent reward of the clatter of coins in the tray, and the psychological reassurance that goes with it.
Why not use the same sort of thinking to manage your incentive programs?
