9 things I have learnt about entrepreneurship in 50 years of practice.
Entrepreneurial activity is the basis of above average financial success. Many try, and most fail for one or a number of very common reasons.
Automate, Delegate, Eliminate, but don’t expect AI to lead the charge
AI is offering incredible gains in productivity. However, the theory of constraints applies, and when the constraint is people, it requires leadership to address them. AI is just a tool to be used by people, not an end in itself.
The key to success in the niche
When you are the only solution to a burning problem, even when only a few have it, price becomes increasingly less relevant as the urgency of the problem increases.
The marketing challenge is to identify and highlight the problem to which your solution is the only one possible.
A marketer’s explanation of how to leverage a Zipf distribution.
A Zipf distribution the relationship in stable situations of the most commonly occurring outcome being double the second most commonly occurring, which is in turn, double the third. It can be a very useful analytical tool.
The argument for increasing your costs.
Increasing your costs to deliver greater value to customers is often a winning strategy, particularly when competitors are reducing costs, and it becomes noticeable.
Trust is broken, and those who had it, broke it.
Trust has been trashed. Governments, institutions, and entire communities have eroded it for decades. The decline started in the late ’60s and has not slowed. We are heading into an election in a few months. Last time, both major parties barely scraped a primary vote...
Choice outcomes are optimised by ‘impersonal dissent.’
When most people hear the word dissent, they think, troublemaker. And sure, dissent can ruffle feathers. It challenges the status quo, pokes at comfort zones, and often triggers defensiveness or knee-jerk loyalty to "the way we've always done it." But...
A marketer’s explanation of the ‘Rule of 72’.
The Rule of 72 is a 'rule of thumb' calculation used to quickly estimate how long it will take for an investment to double in value, given a fixed annual rate of return. It was first introduced by Italian mathematician Luca Pacioli in 1494, a...
Will you embrace the new competitive sledgehammer?
Sledgehammers in skilled hands can be both a significant tool of productivity, and a destructive force. AI is the newest sledgehammer on the commercial and personal block. It gives everyone the opportunity to write a blog, book, opera, make a movie,...
DeepSeek: the pin that burst the AI bubble or an existential threat?
The tech news of the decade blew up on Monday January 27, 2025. Nvidia, the darling stock of the AI revolution dropped six hundred billion (17%) in market capitalisation in one day. This is the biggest one day loss in stock market history. It sparked a selloff...