The marketing “C-word”
Context. The word is ‘Context’ Marketing is a fundamental contributor to our commercial lives. It is about defining and leveraging the value you create for another, for which they are prepared to pay, while not being about the transaction. The beach and...
How do you distil the libraries produced about ‘Strategy’ into a few words?
The libraries written about strategy, the advice, templates, ‘revolutionary’ ideas, and all the rest, have made ‘strategy’ a cliché that means little to most of those trying to run a small business. How do you get the time to understand, let alone implement all...
Does Wright’s Law work in reverse?
Volume, flow, and capacity utilisation are drivers of each other, a symbiotic relationship articulated by Wrights Law. A product with significant volume that is easy to schedule through a factory, and because of those volumes, has 'well-oiled' and...
My website ‘Vegemite’ test
When my kids dropped a piece of toast, or bread on the floor (almost always spread side down) we used to invoke the '3 second test’. This was simply that the bugs took three seconds to wake up and realise there was a feed nearby, so if it was retrieved...
5 essential steps for an SME to prepare to go digital.
Almost every SME I visit or work with needs to one degree or another to be moving down the path towards 'digitisation'. For some, this means considering how the sudden appearance of LLM trained AI will impact on their competitive position, for others, it...
What exactly is a ‘knowledge worker’?
We all need to become ‘knowledge workers' say the pundits, who generally fail to define just what that term means, and how we achieve it. Most would simply apply some added practical training and education, and bingo, knowledge, but I suspect it is more...
The astonishing rate of change must be managed.
Every year the American History Business Centre a non-profit run by Gary Hoover, puts out a chart that updates the market capitalisation of Americas top 20 public companies. The 2023 version has just arrived in my inbox. I find the path of the evolution astonishing,...
Preparing for change is better than chasing it.
We live in a world of change, and the pace of change is accelerating. Just think about the what has occurred over the last 50 years. We have gone to the moon, created skyscraper cities, moved from manual labour to sitting punching computers, driving...
When is a problem not a problem?
Strategy development is driven by the need to make difficult choices with less than complete information. The successful see a problem to solve before anyone else realises there is a problem, and reap the rewards. When you think you have all the information you need...
Crazy Elon strikes, again.
So, Elon Musk surprised everyone, again, by killing Twitter and launching X. Whatever X is. Everyone in the marketing, strategic and management world generally seems to have had a go, except me, so here goes. He must be effing crazy! (Psst.. He is, but...