‘Price’ is a number, but ‘Pricing’ is a strategic weapon to use.
Price is just the number you slap on the tag. Pricing is the process that gets you to the right number, the one that optimises today’s profit while building tomorrow’s success.
As the owner of an SME, what is the hardest question you can ask yourself?
what are the questions a VC operator would ask if they walked into your business today?
Is your ‘conservative risk profile’ actually intellectual agoraphobia?
It appears to me that there is a wave of intellectual agoraphobia driven by the sudden emergence of AI platforms and tools gripping many of those I interact with commercially. My recently departed mother, in the last year or two of her life found it hard...
How will you re-harness the power of psychological ownership?
Increasingly we do not own things. That lack of ownership discourages brand loyalty and makes defining the boundaries of a contested market all that much harder to do in a way that reflects the psychology of potential customers.
Every ‘chooser’ should be subjected to the consequences of their choices.
Those that make choices should be subject to the consequences in order to understand them.
AI isn’t Coming. It’s here, just very unevenly spread, and growing like a weed!
A couple of weeks ago I was asked to do a presentation on the current state of AI in the world of SME's. I stumbled across ChatGPT a week after its original release in November 2022, and was blown away by the potential. I have become an utter convert to the utility of...
How AI can improve the decision making process in your business.
Groupthink and Alignment are close cousins. Depending on context, both can be productive and destructive.
9 things I have learnt about entrepreneurship in 50 years of practice.
Entrepreneurial activity is the basis of above average financial success. Many try, and most fail for one or a number of very common reasons.
Automate, Delegate, Eliminate, but don’t expect AI to lead the charge
AI is offering incredible gains in productivity. However, the theory of constraints applies, and when the constraint is people, it requires leadership to address them. AI is just a tool to be used by people, not an end in itself.
The key to success in the niche
When you are the only solution to a burning problem, even when only a few have it, price becomes increasingly less relevant as the urgency of the problem increases.
The marketing challenge is to identify and highlight the problem to which your solution is the only one possible.