5 ways marketers should respond to disruptive AI.
In this new world of marketing, being reshaped by Artificial Intelligence, how should those concerned with the longevity and salience of their brands respond? Innovate. AI is really good at looking at what has happened in the past, but has yet to develop a crystal...
The one simple question all great leaders answer
People will achieve all sorts of great outcomes when they know and buy into the reasons why the immediate actions should be taken. ‘Why?. Imagine this scenario: Your boss comes to you to and tells you to drop what you are doing, and do this, just get it...
Who opened Pandora’s box?
Dr. Geoffrey Hinton, often labelled ‘the Godfather of AI' left his 'home' at Google so he could 'freely share his concern that AI could cause the world serious harm’. The idea of AI is not new. Philosophers and mathematicians through the ages have been...
Is this the most effective commercial obesity pill ever discovered?
The most valuable resource in every business is the time, talent, and energy of employees. However, as these are hard to manage, and do not appear on any balance sheet, they are often grossly under-managed or completely ignored. By contrast, Capital is...
How to find the profit hiding in the long tail
The 'Long tail' is a graphic recognition of the Pareto principle, the 80/20 rule. It holds true in every situation I have ever seen. Rarely exactly 80/20, but always somewhere in the region. We tend to accept it as a reflection of revenue and profit:...
How can we ‘Re-Invent’ Australia?
'Occam's Razor' is the idea that as you progressively eliminate possibilities, what you have left must be the truth, no matter how unlikely it may seem. Some might call it 'first principles'. While Occam's Razor goes back to William of Occam, the 14th...
8 sources of competitive advantage SME’s have over larger rivals
SME's suffer in many ways from the lack of scale when competing against much larger enterprises. However, if you look hard enough, there are always benefits to be found that may outweigh the costs. Small budgets mean reliance on qualitative rather than...
Spectacle is a great content marketing tool.
It seemed impossible to ignore that piece of luxurious marketing content being rammed down our throats over the weekend, after a build-up over previous weeks. After Christianity, the British monarchy is the most successful, long term marketing program on the...
The unspoken friction caused by remote work.
Amongst all the blather about remote work, there is an aspect that has received little attention, but in a couple of my clients is beginning to make itself known. The 'remote work' idea is not applicable to everyone. Office workers of all types are able...
3 vital questions to de-bias your marketing planning
Every person on the planet has a frame through which they view the world, built on their life experience, education, background and interests. Unconsciously we all bring these biases into the process of planning our businesses. If you ask an accountant how to...