How can we ‘Re-Invent’ Australia?
'Occam's Razor' is the idea that as you progressively eliminate possibilities, what you have left must be the truth, no matter how unlikely it may seem. Some might call it 'first principles'. While Occam's Razor goes back to William of Occam, the 14th...
8 sources of competitive advantage SME’s have over larger rivals
SME's suffer in many ways from the lack of scale when competing against much larger enterprises. However, if you look hard enough, there are always benefits to be found that may outweigh the costs. Small budgets mean reliance on qualitative rather than...
Spectacle is a great content marketing tool.
It seemed impossible to ignore that piece of luxurious marketing content being rammed down our throats over the weekend, after a build-up over previous weeks. After Christianity, the British monarchy is the most successful, long term marketing program on the...
The unspoken friction caused by remote work.
Amongst all the blather about remote work, there is an aspect that has received little attention, but in a couple of my clients is beginning to make itself known. The 'remote work' idea is not applicable to everyone. Office workers of all types are able...
3 vital questions to de-bias your marketing planning
Every person on the planet has a frame through which they view the world, built on their life experience, education, background and interests. Unconsciously we all bring these biases into the process of planning our businesses. If you ask an accountant how to...
The two key building blocks of strategy.
Strategy is all about choice: what we will not do is at least as important as what we will do. When you dig a level deeper into the generic 'will I or won't I', you come to the question of how do you make what are almost always difficult choices between options...
Happy birthday Internet.
30 years ago tomorrow, April 30, 1993, the public internet was born with the announcement by the European Organisation for Nuclear Research that they would publicly release the HTTP protocols that would change the world. These protocols had been created...
The simple solution to supply chain disruption.
While there is no silver bullet, there is a lot of tactical advice around that will increase the dependability and resilience of your supply chains. Shortening lead times, removing steps in the chain, paying a premium for service to specification, creative logistic...
7 steps to generate a Return on Content in an AI world
So called 'Content Marketing" or alternatively, 'inbound marketing', has become the poster boy of marketing. It has attracted marketing budgets like a magnet in an iron filings factory. Often, we see content that has been produced for contents sake, without any...
How should educators leverage the explosion of AI?
Many times, I have expressed the view that we train dogs, but we must educate people. The critical difference is the ability to solve problems from the mundane to gordian complexity, and to plan, turning reactive into proactive. These both require critical thinking...