The ten most unfairly ignored StrategyAudit posts of 2024

The ten most unfairly ignored StrategyAudit posts of 2024

    This time of year is filled with self-congratulatory posts, the ‘Ten best posts of the year’ types. All of them I see, use as the measure the number of views, shares, and other external measures to rank them. I am going to be different. The posts I put...

New Year’s Day 2025: The 2020s Tipping Point

New Year’s Day 2025: The 2020s Tipping Point

  Have you noticed that today, New Year's Day 2025, marks the halfway point of the 2020s? So what you ask? Fair question. We tend to see halfway points as representing a significant choice, a catalysts for change,  the point of no return. Is today such a point?...

Australia’s longest day

Australia’s longest day

  Yesterday was the summer solstice here down under. The longest day of the year. While it is a long slide into the modest chills of winter, it has begun, again. It is also just two sleeps until my grandchildren can rip away the wrapping paper and play for a...

Four traits of successful leaders.

Four traits of successful leaders.

The characteristics of leadership we expect from the local nonprofit or sporting club, to the largest businesses in the country, to the Prime Minister, are pretty much the same. Trust. We need to trust them. Trust is earned by the behaviour we observe, never just...

Four strategies to cut through the digital noise and be noticed?

Four strategies to cut through the digital noise and be noticed?

  It’s never been easier to reach potential customers, yet the reality is that most outreach efforts are being ignored. Digital tools have flooded inboxes with a tsunami of generic, unsolicited messages. Once, nearly everything got opened — now, email open rates...

How to deliver bad news, and be loved for it

How to deliver bad news, and be loved for it

  From time-to-time leaders and managers must deliver bad news. Delivering bad news is one of the most stress inducing actions any manager and leader must undertake from time to time. My technique over the years has been what I call ‘delivering a Sh*t sandwich'....

A marketers explanation of ‘Burn rate’.  

A marketers explanation of ‘Burn rate’.  

    Too few people running manufacturing SME's understand in sufficient detail the value of understanding and managing their product portfolio with one eye (at least) on their break-even point and burn rate. To my mind these are critical measures that should...

Don’t fiddle with the rules, create a new game.

Don’t fiddle with the rules, create a new game.

  A phenomenon in my local area, Sydney's inner west. Suddenly, there are electric cars everywhere from manufacturers I had not heard of a couple of years ago. That is in addition to the venerable brands, Volvo, MG, Lotus, and others now owned by Chinese...

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