Lean operations undermine “offshoring?”.

Some time ago I mused that perhaps the worm was slowing if not turning, in relation to local manufacturing, rather than buying in from China as the default option.

The crisis in the US, far worse than anything in this country, had to lead to structural change in the US economy, as the sort of structural change necessary usually only ever occurs when there is little option but to change, as continuing on is simply not an option.

It seems the swallows are appearing in the US, the early trendsetters are thinking twice about the downside of “offshoring”.  Loss of IP control, sovereign risk, long and inflexible supply chains, transaction costs in the supply chain and management, and so on.

It makes economic and social sense to manufacture amongst the network of services and capabilities required to be sustainably successful, rather than  taking the short term apparent cost reduction that really ends up costing more.

With China suffering increased inflationary pressure, their western export markets tightening wallets, an undervalued currency, and increasing domestic pressures around human rights, pollution, and the distribution of the new wealth,  something has to break, somewhere. Wise businesses appear to be weighing the costs and benefits of offshoring, Vs building local capability, considering the long term benefits of development of clusters of innovation and service providers, and lean operations including shortened supply chains, and coming to the conclusion that some things are better done locally.

It will take a long time for the tide to turn, and it will turn very selectively, as many commodity, low value, low technology items will always be cheaper from a low cost environment, but the manufacturing that adds real value will start to trickle home.

Marketing & Demand Chain Transparency

The retailer Patagonia has as a part of its corporate values a reverence for the environment, it is a core part of their corporate values, and highly relevant to their target market. They wear their hearts on their electronic sleeves by opening up their demand chain on all products to observation and criticism.

An integral part of their web presence is the Patagonia Footprint Chronicles   site that provides some details the provenance of all their products with the opportunity for consumers to provide feedback. 

This simple, transparent, exercise must be a source of huge value for the Patagonia brand, that targets high quality, and environmental sensitivity in everything they do. This sort of brand transparency is likely to become far more common as consumers increasingly demand facts rather than slogans from marketers, and marketers recognise the competitive value of demand chain transparency, enabled by the web 2.0.

Commercial sustainability needs people.

 

The next time you hear an argument that justifies moving Australian manufacturing to a low  cost country in order to compete, refer to this post on the Evolving Excellence blog describing the work practices in a Toyota’s Kyushu plant.

Labor is much more than a pair of hands doing a repetitive job, it is an opportunity to improve processes and identify and solve problems before they can impact on the customer, or even the next bay in the production line.

It may be hard to get to this point in Australia, but you will have no chance of making the changes necessary  in a contract manufacturers plant in a “low cost” country. The accountants will generate their numbers, which can be pretty persuasive until you recognise that they do  not account for the things that make a difference in the market, or count the wasted time, emotion and energy in their “productivity” calculations.

When an abundant  country like Australia becomes  a net importer of food, we have a real structural and strategic challenges in our demand chains that urgently need to be met, and the sooner we recognise the scale of it, and do a bit more than just mouth platitudes, the better.

 

Lean lessons from the pub

busy bar

busy bar

Last Friday night I was in a small local club with a client, co-incidentally as they had the weekly member  “badge-draw” which had jackpotted to $19,000. As you can imagine the joint was packed, it took 20 minutes lining up  just to get a beer.

What struck me, apart from thirst,  were the inefficient “production” conditions behind the bar, resembling many factories I have seen, but in this case, the problems were easily diagnosed.

    1. There was extra staff to handle the anticipated crowd, and they were absolutely run off their feet, but achieving little of value to customers
    2. All the lines to the 4 bar stations were similarly packed, there was no “quicker” line. At first glance, the “line” was running at its maximum capacity.
    3. Expedition was rife, people would see their mates in line, and get them to place a bigger order, annoying all who had lined up, and slowing the whole process considerably.
    4. The key production point, the beer dispensers, were idle perhaps 85% of the time, (I did not measure it, thirst was getting the better of me) as staff took orders, juggled the tills and  change, communicated with customers about which beer was which, the total of the bill, the slow service, and Aunty Fanny’s kidney stones, and did all the other stuff that created bottlenecks in front of the key “production” point.

In short, there was no “flow” at all, it was a mess, and the sales lost were enormous, as the 19K jackpot went off at the first draw, and the crowds thinned out immediately as they went home thirsty, and angry.

How easy would it have been to have one staff member pulling beers, and moving them to an “inventory” point for delivery to a thirsty waiting customer? Increasing the estimated 15% utilisation of the dispenser, would have removed the order  backlog very quickly and  easily, and would have removed a major source of customer irritation, increased sales, and reduced the obvious stress levels of staff.

Whilst only one person could win the 19k, everyone else would have been much happier!

Manufacturing capability shortcomings

A while ago I wrote that there seemed to be the beginnings of some thinking amongst the smaller manufacturing operations I interact with about the relative value of manufacturing in high cost Australia, and retaining control of, and having the opportunity to develop, the intellectual capital involved, rather than sending manufacturing offshore in pursuit of lower costs.

I came across this article reflecting the same view, but amongst some of the biggest manufacturers in the US, and  it also reflects the beginnings of this trend.

In Australia, we have let our trade skills erode so dramatically over the last 25 years that if we do start to see some sophisticated manufacturing return to our shores, and the obvious contender is photo-voltaic cells, now almost exclusively manufactured in China with Australian technology, we may not have the technical manufacturing skills to deliver.

If this nascent trend does harden,  it will usher in a huge gap in our operational skills capability, one that will take a generation or more to fix, and most importantly to any solution, we need a recognition by federal and state politicians that we have a problem bigger than the next election cycle. The long term investment  in education and the culture changes necessary will add another big chunk of time to the reaction, possibly a generation.

Lean manufacturing and Demand chains.

Two differing approaches to management improvement you may think?

Not so.

Both require extensive:

* Collaboration,

* Transparency,

* Robust processes,

* A set of values imbued through an individual organisation, and group of  organisations in a demand chain, 

* Respect for the capability of operator level employees to make contributions to improvement, innovation, and a,

* Safe, sustainable and productive workplace.

So how can they be so misunderstood by so many supposedly informed and perceptive commentators?

The Wall Street Journal recently published an article that stated in part “Companies like Apple and Nissan are seeing the drawbacks of lean manufacturing methods, which call for carrying little inventory but make supply snags tougher to offset”.

This statement, a highlight of the article, demonstrates profound lack of understanding of lean manufacturing and the role that customer demand plays in creating a “demand chain” that works to satisfy that demand by removing waste of all types, something most sensible customers would baulk at paying for if they knew, and had the choice. 

The businesses cited, several to my surprise, have clearly not absorbed the huge difference between responding to a forecast, and gearing their operations to respond to the drivers of demand with continuously improving capability, innovative solutions to problems, and a vision that engages for the long term, rather than focussing on the latest  periods financials.