Apr 24, 2013 | Collaboration, Innovation, Operations
At a simple level, cognitive productivity is just using the brainpower at your disposal to deliver the optimum outcome, weather that brainpower be resident between your ears, or between the collective ears of many in a group.
However, it is also much deeper than that. The notion of cognitive overhead how much effort there is in understanding something comes from this post by David Demaree, a software engineer in Chicago, which was prompted by the early iterations of Google+. Cognitive Overhead — “how many logical connections or jumps your brain has to make in order to understand or contextualize the thing you’re looking at.”
As conceived, it applied to software engineering, and the resulting products, but it seems to me it has much wider application. All those remotes that run our “entertainment centers” are testament to that, what happened to the simple old TV remote, one device, did everything without a science degree?.
Clay Shirky talks about the notion of cognitive surplus. This idea proposes that people are motivated by the opportunity to create and share, no longer just by the command and control ideas of the hierarchical employer where money and power emanating from a position description are what counts. The real power in the new economy comes from individuals, and the power vested in them to create by the digital revolution. Even if that creation is just another silly cat picture posted on Instagram, it is nevertheless a creative action taken by someone who could not have done it just a few years ago
If you put the two notions of cognitive overhead and surplus together, you have a recipe for cognitive productivity. Leveraging the cognitive surplus in a manner that minimises cognitive overhead, to deliver greater and greater value to society.
That my friends, is the future!
Mar 28, 2013 | Governance, Innovation, Leadership, Operations, Small business
Manufacturing is not just an amalgam of industries, far more importantly, it is a capability, a way to capture imagination in a physical form.
In discussions about manufacturing, its slow demise in Australia, the level and type of support it should receive, its importance to long term prosperity, and the links between manufacturing and innovation, we leave one really important factor aside, one I suspect it is just not generally recognised. We define “industry” with the assumptions and words that came with the explosion of manufacturing in the last 100 years, the “food” industry, the “Auto” industry, the “Airline” industry, and so on. We do not seem to recognise that the capabilities are “cross industry” that the definitions we use no longer hold, if they ever did , beyond adding a bit of convenience to the language.
The lines are blurring further, rapidly and irrevocably.
Is Apple an electronics designer and manufacturer (Mac computers), a service provider (itunes) , or a product marketer (ipad)? My answer: They are all, and none of the above. Rather, Apple is a marketer that delivers its value proposition via a range of operational and sales channels that have nothing to do with the generally accepted definitions of industries. Certainly Apple has been able to leverage their collective imagination better than any other enterprise I can think of.
The next step is a truly scary one for many, the advent of 3-D printing.
Within a very short time, 3-D printers will be as available and cheap as desktop computers, all you need is a digital design file and a printer. We will be able to produce everything from simple household items to highly specified parts for our cars, produced in our kitchen.
The marvelous wind powered devices of designer Theo Jansen have been printed in miniature, and work just like the full sized ones, and dramatically make the point. If you can imagine it, you can now print it!
Manufacturing is about to go through a change as profound as that brought on by the steam engine.
20th century notions and boundaries to “manufacturing” are as outdated as a bow and arrow in a gunfight, so we must change the language and intellectual boundaries of the conversation if we are ever to make any sense of the dynamics at play.
Mar 20, 2013 | Change, Innovation, Marketing, Small business
Peter Thiel, founder of Paypal, early facebook investor, uses this term to describe the opportunity created by not competing, not being pushed into the competitive funnel of beating the other guy, rather they prosper by looking for ways to be different, to see an opportunity and grab it, rather than just doing incrementally better than the other guy at leveraging an established product category, business model, or process.
As an investor, he looks to invest in businesses where the founder has a clear view of the future, where the crystal ball has been rubbed and delivered a picture that makes sense, and disrupts the status quo, even if it has not been even contemplated before.
This story of Facebook turning down a billion dollars from Yahoo when it was still in Zuckerbergs Harvard dorm is instructive, and is perhaps a pointer to why Thiel has such a stellar track record. However, the simple notion of investing in businesses where there is no competition, where a creative monopoly exists, is compelling, and is one that should have far wider appreciation that in a VC appraisal. The successful business strategy book “Blue Ocean Strategy” is a tome that makes the same point in 300 pages, and has spawned an industry, so something must be working.
How are you developing your own creative monopoly? You do not have to be a multinational. Several local SME’s I have contact with have successfully created their own creative monopoly in their area, carved out a niche where the competition is minimal, and are doing very well.
Mar 18, 2013 | Innovation, Leadership, Management, Strategy
Well, they can’t, not without people. It is the people who think, then act to get stuff done via organisational processes. It does not matter if you are BHP, or a two person consultancy, it works the same way. Indeed, if you are a one man business, find others against whom you can test your individual thinking, and it will improve.
The essence of “thinking,” really teasing out the guts of a problem or situation is to make use of all the available data and opinions, not just those that agree with yours, not just those that rise from a similar set of assumptions, and certainly not those that lead to a semi-predetermined outcome.
People avoid conflict, it is uncomfortable, they avoid being on the outside of the crowd, but guess where all the really new stuff comes from, so the challenge in enabling organisations to think is to encourage conflict of the mind, to welcome ideas that challenge ours, and embrace the conflict.
The worst thing I have seen in 20 years of consulting on strategy, marketing and improvement is silence. It is always a strong indicator that the organisation is not thinking, but looking to the bosses to make the decisions, because they know best.
Bullshit I say, give me the friendly, heartfelt noise of active debate any time.
Mar 14, 2013 | Governance, Innovation, Personal Rant, Strategy
Leaving aside the fact that it is an election year, and rhetoric is the usual fare served up, there remains an economy to run.
Lots of space will be allocated to “Innovation” plans, the Manufacturing jobs announcements a few weeks ago, the Arts creativity and Innovation plan announced yesterday, big announcements, lots of largely recycled money that probably will not be delivered, and hot air expended, but what of the real dilemma?
Governments govern, they (attempt to) create repreatable processes that exclude variation and eschews risk, whereas innovation requires a high tolerance for risk and failure, the absolute opposite of the risk appetite of Government. Distinctly oil and water here!
How do we encourage and support startups, the innovation lifeblood of the economy? The stuff we can dig up and flog at commodity prices cannot in the long run be anything but a race to the bottom of the price curve, and we will lose, as we are unprepared to accept the labour, environmental and public oversight deficiencies of our less fussy international competitors.
At a time when our exports of services are declining, can we ignore the opportunities in tech startups and services? When Google puts its money where its mouth is, and gets together with a few entrepreneurs with a track record of success as they have with the Silicon Beach Action Group, should we listen?
Feb 12, 2013 | Change, Communication, Innovation
The next big wave of innovation just may be co-ordination services.
When you think about it, the web has given us huge amounts of data at our fingertips, but created the problem of dealing with all the options we have. Usually we want only a very few options from which to make a choice, the more tailored those options are to our needs, the better, but we are now being deluged.
Think about the co-ordination of travel needs of inner city residents and transport. Often they do not need a car much, but when they do, a standard rental is not always convenient. Enter Zipcar. Travel planning is made easier by the on line room booking systems, AirBnB co-ordinates those plans with the needs of owners of non hotel facilities that people may like, and a bit of extra cash. The list goes on.
The current “scandal” of horsemeat in Findus products in Europe, and the Jindi cheese Listeria recall in Australia highlight the frailties of food safety sensative supply chains. We have the cpability to make the whole chain absolutely transparent, every product traceable, and if we used it, the problems would be gone. The challenge is the collection, analysis and delivery of the data, co-ordinated with the need for the data.
Co-ordinating and organising all this data, seamlessly, instantly, across all your devices and locations should be a fertile field of innovation.
