The paradox of learning

Real, lasting learning comes when you get stuff wrong, then seek to understand why you got it wrong. The obvious paradox is that by doing nothing new, or different, by staying inside the accepted practice, you get nothing wrong, and often receive  accolades as a result. However,  by working at the edge, of the process, or your own capabilities, and getting things wrong, you learn, often whilst suffering the bruises from others because you “stuffed up”.

As George Bernard Shaw said “all great things start as blasphemies”, so to learn, go out and blaspheme!

Innovation at Google speed.

The verb “to Google” took only a few years to emerge as Google changed the world around us.

 Peter Norvig was Google’s research director from its early days, playing a key role in building the phenomenon that is Google.

His basic thesis is that you must be prepared to experiment extensively, and be wrong often, indeed, celebrate being wrong, as that is the way to learn.

However, mistake tolerance can be a two edged sword if the same mistakes keep getting made, and no-one pays the piper. An acceptance of repeated similar mistakes, clearly where no learning has taken place is hugely counter-productive, but not far removed from the desired culture of mistake tolerance so valued by successful innovators like Google.

 

21st century innovation.

    When one of the giants of industry, in this case, General Electric, takes a position on a topic, and supports that position not just with money and commitment, but sets out to persuade anyone who will listen to adjust their own perspective for everyone’s good, we should all listen.

    GE undertook a business transformation driven by the 6 sigma developments of Motorola, and made 6 sigma the management fad of the 90’s, and more recently has embraced an enterprise wide search for “eco-friendly” products and services, termed “ecomagination”  which has spawned new business that turned over $US 5 Billion in 2010. They have now turned their attention to the innovation process, publicly embracing an open model across their business units, and have just published a credible survey they have termed the “Innovation Barometer” , which sets out to interpret the views of 1000 very senior executives across 12 countries about the way they see the innovation process evolving. There are some standout conclusions.

  1. Successful innovation will come from a whole of society benefit, not just a bottom line benefit for the innovator.
  2. The role of SME’s will increase substantially
  3. So called “green” innovation will play a pivotal role
  4. Collaboration across enterprise, geographic, scientific and cultural barriers will become pre-eminent.
  5. Our Prime Minister prattled on last week picking up some of these themes, but failed in my view to provide what every innovation thinker knows is fundamental to success, an objective, (perhaps a BHAG) best exampled by JFK’s 1961 national BHAG  of reaching the moon by 1969, providing a driving vision of the end point.

     

     

     

     

     

Creativity and Innovation.

Often these two terms are used interchangeably, as synonyms, but that are not.

Creativity is a part of the process of innovation, an integral and key part, but nevertheless, just a part. It is, as Sir Ken Robinson so memorably said in his great TED talk, “Creativity is the process of having original ideas that have value” .

By contrast, innovation is to my mind the process  of taking the output of the creative process and putting in place the steps to extract and leverage the implicit value of the creativity, making it explicit. Thomas Edison, perhaps the most celebrated inventor of all time, certainly the individual with more patents to his name than anyone else, before or since, famously said “Genius is 1% inspiration, 99% perspiration” recognising the distinction between the creative spark, and the hard work necessary to turn the idea into a product, service, or process.

For enterprises to flourish in today’s competitive world, they need to encourage a culture of creativity, again as stated by Sir Ken in the TED presentation “If you are not prepared to be wrong, you will never come up with anything original”  and back that creativity with a management culture that gives the creativity life.

 

Drivers of Innovation

Pixar is amongst the great “innovation factories” of recent decades, along with PARC, 3M, Apple, and a very few others. Part of what makes Pixar so effective is a question answered in this McKinsey interview with Brad Bird, the director who won two Oscars with “Ratatouille” and “The Incredibles” after joining when Pixar  had achieved enormous breakthroughs with “Toy Story”, “Finding Nemo”, and other smash hits.

The core of his success has not been just the great people, but the environment created for them to work in, the processes evolved to manage the execution of creativity, and the restless curiosity and determination to be better, every time.

Banks miss the boat?

If I were managing a business in financial services, I would be asking myself if I had missed the second wave of the  “net-boat” that is rapidly becoming a force in financial services.

Banks and other financial institutions have reduced their costs enormously by leveraging the capabilities of the net to receive and process payments electronically in developed countries, but even there, PayPal has carved a growing share of transactions, but more importantly, opened relationships with millions of customers who use the web for shopping. Just as the retailers missed the potential of consumers to use the web to seek the best prices, banks have allowed PayPal to build a customer base to pay for them.

In the developing world, millions are not serviced by the financial infrastructure of the developed world. predictably, alternatives are emerging, powered again by the web, and businesses that have no existing financial services infrastructure to protect, are able to move quickly  to provide a cost effective and easy to use service to customers and potential customers not serviced by banks.

It is unlikely in my view that banks will become the recording companies of the early 2000’s and ignore the competitive threat until it is almost too late, but their influence, particularly in the developing world will be substantially diminished from what it could have been.