Value adding ratio

Have you ever calculated yours?

It is a pretty simple performance measure that carries a lot of weight, and contains the seeds of success, and destruction. In addition, if you know your industry well, it is pretty easily calculated for competitors, so acts as a useful competitive benchmark.

Break your P&L up into a few categories:

Ingredients

Direct labour

Administrative Overheads,

Divide the results by sales, and you have the value adding ratio. Just ask your customers what parts of your cost base they are happy to pay for to get the product they buy, unlikely many will answer with a positive to the fancy headquarters building, the boss’s new car, or the off-site strategy meeting at the Casino in Hobart.

To be fair, there are many costs that are necessary, but do not necessarily add the value that consumers are happy to pay for at the supermarket. Things like R&D spending, market research, IT expenditure, freight costs, and many others fall into these categories, but a debate about how they can be reduced,  and how the productivity of the expenditure can be  increased, is extremely valuable to have.

Pretty basic management stuff, but so easy to ignore. It is also very easy to produce an infographic that everyone can buy into, by simply breaking up a picture of the end product into its percentage categories. This has an enormous  visual engagement value for anyone embarking on a Lean initiative.

 

 

Time is not on your side

Of all the resources we have, time is truly the only one where there is no chance of technology making it replaceable or renewable. We all know that, so why do we continue to waste it so indiscriminately?

Seems to me the answer is that we cannot see it messing up the floor, count it as it comes back as rework, or feel as engaged as when something tangible disappears before our eyes. The passing of time is usually only noted in the past tense.

It makes sense therefore to manage time obsessively, simply because it is so  hard to do so, and if it was easy, everyone would be doing it. This simple observation implies that time management may be the source of real advantage.

If you just take inventory for instance.

Inventory and WIP is a tangible measure of the time you have to pay somebody for the failure in your demand forecasting, and extended process times.  If there is any truth at all in the cliché, “if you cannot measure it, you cannot manage it” then the greatest opportunity for improvement in most operations I have seen is in measuring, and as a result improving, the productivity of time that has already been paid for.

“You get what you measure”.

It has always been so.

The father of the modern manufacturing revolution, W. Edwards Deeming probably said it first in a management setting,  that led to lean, the TPS, 6 sigma, and a host of management articles, cliches, and learned papers, but it has been said before, in many ways. It is also a core component of the Balanced Scorecard.

Measuring advertising has always presented a challenge, throw an ad schedule on the box, and hope it works, has been the dominant method for many years.

Now we have the net , and a whole new set of measurement possibilities  across websites and social media platforms. Like anything, simplicity is the gold standard, finding a few measures that get to the heart of the performance is a real challenge for management, as  differing measures for differing platforms, differing markets, and platform/market/interest dynamics are always required, there is no pro forma to be used here.

Avinash Kaushik‘s great blog Occum’s Razor concentrates on measurement of digital performance, this entry on the measurement of social media, which should engage the minds of all marketers. 

  

2 parameters & 5 measures of optimised processes

Robust, repeatable, and easily taught processes are the foundation of good outcomes. It therefore makes sense to consider the factors that separate good processes from poor ones, the effective from the ineffective.

The measure of the process has two parameters:

    1. Repeatability. The outcome is repeatable, it has become the way things are done, so has an element of “automatic” about it.
    2. Agility. In apparent contradiction to the above, effective processes must also be sufficiently agile to accommodate the short term stuff that just happens, and flexible so that they can evolve to continue to deliver optimum results in response to the changes in the environment in which they operate.

Over 35 years of participating, observing and analysing processes, there appears to me to be a small number of enablers that drive effective processes. The weighting of these factors is different from situation to situation, but all are evident to some extent in every successful location.

  1. Deliberate Design. Successful processes are the outcome of a deliberate design. Sometimes the design comes after a process has evolved, and it is modified and optimised post birth, other times, the design is a deliberate response to a situation that requires a process.
  2. Infrastructure support. Processes do not survive in a vacuum, so the organisational and operational infrastructure, and the culture of the organisation play a significant role in their success. Without any of these three infrastructure foundations, a process will become sub-optimal.
  3. There is an “owner”. This is just another way of saying that someone in the organization takes specific responsibility for the effective management and support of the process. The more important the process, the more senior the process owner should be. In almost every situation, a process adds to other broader processes, and each component should have its own owner. Eg. An inventory management process has many sub-processes, from the documentation of deliveries to the appropriate allocation of purchase order numbers and general ledger postings. The “Inventory Management” process may be owned by the CFO, but the supporting components will be owned by others at the more operational levels.
  4. Process metrics are in place. The old saying, “you get what you measure” is accurate, without performance measurement against current criteria, as well as some that may reflect how the organisation expects the process to evolve, it will solidify at sub optimum performance levels.
  5. Process improvement. Continuous improvement of processes is a feature of successful businesses, the environment in which businesses operate is subject to ongoing change, and therefore the enabling processes need to evolve to best reflect the environment.  In an apparent paradox, improvement is really only possible in a situation of stability. To improve a process you need to be able to identify the impact of a change in the process on the outcome, and you can only do that when the impact of all the existing variables are known.

Lean ROI calculation

Return on Investment is the basic calculation made to assess any investment, but too often gets complicated by all sorts of assumptions and forecasts.

In these days of rapid prototyping, access to A/B testing tools using the web,  and the logic of many small bets in the innovation process rather than a few large ones, the calculation becomes less important if you follow the simple rule:

“Keep the “I’s” small, and nobody will bother you too much about the “R”

FMCG business model disrupted.

Out with the old mass market advertising and business model, and in with the new.

I shave, it costs a fortune, so much that I switched to disposable shavers without all the fatuous claims and high prices of the big brands. Each morning  when I look in the mirror to shave I see a 60 year old bloke, a bit worse for wear, the square jaw rounded by too much living, extensive forehead, and none of this will be changed by using a 5 dollar blade instead of one that costs 50 cents.

However, I never saw the disruptive marketing opportunity demonstrated by this story about the Dollar Shave Club, but it is blindingly obvious when pointed out, in this case by my e-buddy Bill Waddell.

What other categories are so ripe for change?

Shampoo & conditioner, household cleaners, personal hygiene, are the three that jump to my mind, all associated with vanity.

The FMCG business model has changed, and for high value products that are easily mailed, like shavers, is breaking. A few categories are yet to have their margins decimated by a combination of house-brands and direct e-sales, but it will not be too long. Anything that can be sourced via the web, where the savings are sufficiently significant to off-set the inconvenience of having to remember to make a few clicks on your device, is at risk.

The fancy, expensive nonsensical advertising appealing to vanity rather than real consumer benefits, that support these products has had its day.