Reality is visual

fire

I had a post prepared for this morning, relating to the evolution of “local” agriculture, specifically around Sydney.

However, the events of the weekend, the burning of Sydney’s surrounding bushland, including several of the farms of those I have been talking to, seems to make everything else trivial by comparison. Getting your head around the scale of the fire disaster facing us is difficult, for most of us, most of the time, as it is no-one close to us who is affected, so can be pushed aside as we go about our business. 

This morning is different.

Walk outside your comfy suburban home, and look at the sky, smell the smoke, observe the odd orange light, and you just know this is different, it is not just another Sydney summer bushfire. Hurts to wonder what may happen when summer actually gets here.

As we watch and listen to the news reports, there is a huge application of technology and human effort to managing the logistics of the fire-fighting effort, but one shot on a news report caught my attention.  Behind all the activity of the control centre, the people on phones and computers, handling reports and updates, stood a big whiteboard, what appeared to be a visual record of the fires, their relative risk,  resources deployed, resources  expected and in reserve.

It always happens, people relate to visual material, when under pressure, a picture can immediately summarise a situation that words alone cannot, so they tend to gravitate to pictures, or a whiteboard in a large group situation, something that can be kept up to date in real time, that all people who need to see it, can see it as it evolves. The whiteboard is perhaps the best collaboration tool ever invented.

When the fires are out, the cleanup someone elses problem, and the inevitable wrangling with insurance is the news topic of the day, the lessons of visual should remain with all of us as we go about improving the way we go about achieving goals.

Our thoughts go to all those who have been impacted by the fires, ands will be over the next few days as the fires continue to ravage Sydney’s bush outskirts. Our grateful thanks for the courage, and committment of the “fireies”

 

Thinking “Lean” is instinctive.

 SONY DSC

It is amazing how people adopt to “lean” instinctively, without any planning, or knowledge of the cliches and tools spruiked by consultants (including myself). People are pretty sensible when left to themselves, they do not build waste into a system deliberately. Usually when failure occurs, there is a system in place that fails under pressure, or someones ego is  involved.

On Sunday my local tennis club took our turn to have a BBQ at the local chain hardware store (Thanks Bunnings) in an effort to raise the funds to keep our historic grass courts going. Most grass courts have been beaten by the maintanence costs, and have been replaced by various low maintanence surfaces, but there is still nothing like grass, so we hang in there!

It takes about 10 minutes to cook a sausage (cycle time) so when we got going, the cooks organised themselves so that sausages were progressively rolled across the hotplate so that they were cooked by the time they got to the end, at about the time they were stuffed into a bun for a customer.  They  had a lean JIT process going.

As the morning progressed, and demand increased, the cooks responded by adding a second row to the hotplate, and varying the number of sausages being  cooked (WIP)at any time in the second row according to the demand. It still took 10 minutes to cook a sausage, but only a few minutes to adjust the number being cooked as demand changed. This increase in the demand is reflected in what is called, in Lean parlance, Takt time, or the amount of time you have to allocate to a process so that it meets the demand from the market.

Nobody was directing this evolution of this simple BBQ production line, it was just common sense, so sensible people just made it happen. It occurred to me, not for the first time,  that the various forms of waste that end up in operational systems are there largely because the demand is not clearly communicated to those running the systems, and so they just cover their arses with inventory, and allow silly practices to evolve and get in the way of demand transparency.

Left on their own, people will instinctively respond to the apparent demand, so why not just give them the information and let them get on with it.

Defining the future of agriculture

urban agriculture

Most of the really great innovation that happens has as a core component, a re-definition of what the future should look like.

From Orville and Wilbur Wright, to Henry Ford, Martin Luther King and Steve Jobs, the words they used  explained why they were doing  something, and how they believed it would change the future. 

They defined what the future would should look like, and the similarity to the present was only by exception.  Then they got on with delivering.

On a more mundane level, lets consider the future of agriculture as a component of our modern lives. We have cities now that were unthinkable a generation ago, Tokyo’s urban area contains 37 million people, Jakarta 27 million, Seoul 23 million, and so on down the list.

Mans evolution seems to be grounded at the points where he first domesticated some animals to serve as hunters, food, and companions, then domesticated wild grains, and settled down to grow them rather than moving and harvesting as they went. A similarly monumental change is happening around us now, as we leave the land and cram into cities. Initially we fed ourselves with factory farming monocultures replacing natural environments, and we are only just starting to realise the ecological impact of this social change as a few experiments in “rewilding” progress. 

This increasing disconnection from our roots I believe is being felt at a subconscious level, and we are reacting, demonstrated by the sudden popularity of cooking and gardening shows in the media, the growth of farmers markets, “pick your own” trails run by local farmers, the resurgence of specialist retailers who provide product provenance, and the nascent groundswell of interest in urban agriculture.

Degraded urban areas are being re-greened,  and the thinkers amongst us are slowly recognising the extent and power of the changes, and reporting the changes, as with the” Urban food security, urban resilience and climate change” report.

So what next?

Technology will play a huge role in enabling “vertical” agriculture, a capital and technology intensive idea, but the bridging stage is to retain agriculture as an integral part of our urban landscape rather than removing it under the short term pressure for housing and industrial development. 

The exciting part of all this is not just the revolutionary agricultural practices that will emerge, but the opportunities for the ancillary industries and services to evolve, providing jobs, education, and some reconnection with our evolutionary ancestors, whose DNA is hard-wired in us, but recently ignored to our social cost. 

 

 

Marketing debt.

 investment

I have just been a part of a post investment review with a client, looking at what a significant investment in capital equipment has delivered, compared to the planned outcomes, that underpinned the Capex.

Not a pretty sight, and now they have to learn the lessons to avoid repeating the mistakes.

Over the course of the exercise, the marketing manager consistently blathered about the accountability of the engineering staff in the process, but when cornered on marketing accountability to the product and market specifications against which the investment was made, and the effectiveness of the launch, and post launch activity, he had nothing.

Marketers have cried forever that the money spent on marketing is an investment, not an expense, but often this has a hint of self preservation about it.

However, if we are fair dinkum (Aussie for honest with ourselves) we should also be prepared to undergo a rigorous process to measure the effectiveness of our marketing investment.

Marketing however, has substantial elements of the “qualitative” about it. Creativity, being different, a better approach, all of which are best measured in hindsight.

Having measured, and with the benefit of hindsight seen a better way, surely the gap could be termed a “Marketing Debt”, the amount pissed away because the idea, execution, CVP, or something else was not up to scratch.

If we figure out how to keep a running score, weighted by hindsight and the continuous improvement enabled by the analytics and A/B testing now possible, we might even convince the beanies that marketing really is an investment.

 

 

Choose your customers

customers

The sorts of customers you have play a significant role in defining who you are.

A former client had a customer base that valued the hands on, custom design, and short supply chain they offered on their packaging component  items. That group of clients were not buying the high volume, commoditized products, but far smaller volumes for more specialised and bespoke products.

However, promises of large volumes can be seductive, so in the face of squeezed margins and a flat industry, they broadened their product base to include the low margin high volume items required by the large commodity product suppliers.

The equation was changed, no longer did they enjoy an intimate relationship with their largest customers, being engaged in their businesses at a detailed, technical and developmental level, they were just suppliers who could be replaced with product from China or the US.

The result is a flat revenue line over the last 5 years, with fragile margins despite great success in increasing the productivity of their asset base and employees, and a significant lowering of overheads.

It takes guts and vision to turn a customer away, but it often pays.

Engaging sales people.

hiring

I found myself in a heated debate last week with a headhunter about the value, and challenges of SME’s outsourcing the hiring of employees, particularly salespeople.

Her view: SME owners are so time constrained that anything not “core” to success should be outsourced, and left to professionals.

My view: If sales, or as I like to call it, Revenue generation, is not core to every SME, I do not know what is. Whilst it may be the product offering, that delivers the value, it is sales that delivers the opportunity to deliver that value, and therefore is the key role, and should warrant substantial attention. Picking those who will represent you with current and potential customers is much too important to be outsourced to “professionals” who get paid by delivering a body to a seat.

While there are exceptions at either end of the employee scale, casual factory workers are perhaps best outsourced, and  it is probably sensible to have a headhunter exercise their skills and networks to find a group of people who fill demanding profile when seeking a new CEO, from which a board can make a choice.

 However, this is not how it usually evolves. The usual is a harried, busy executive whose KPI’s have little to do with the quality of the team, and the individuals who make it up does not give adequate thought to the personal dynamics and capability requirements of the role, they just want a warm body that appears able to do the job in the seat ASAP.

Good salespeople make or break a business, the challenges in finding, keeping, and maximising their productivity are substantial, but are central to the success of the enterprise.