Mar 13, 2013 | Change, Lean, Management, Small business
Manufacturing SME’s in this country (Australia) are under severe pressure, particularly in heavily trade exposed industries like food manufacturing.
Yesterday, Windsor Farms was put into administration, a month ago, Rosella went the same way and is currently being liquidated in a fire sale, Heinz ceased to manufacture here a year ago, Goodman Fielder is a shadow of its former self, the list goes on.
To some extent, most of the failed, and failing businesses have adopted some of the elements of “Lean” often just seeing it as a way to cut costs, rather than recognising the wider implications for enterprise culture.
However, almost always, the accounting function is the last to make any substantive changes. Partly this is due to the conservative nature of the profession and its training, and partly the fault is accounting convention and regulation.
To survive, SME’s need to remove waste in all its forms. The stuff on the factory floor is easy to see, what is harder to see is the waste in time, effort, and morale that occurs in offices. The core service function in any enterprise is accounting, so change here can have substantial impact elsewhere. It is my view that setting about changing the focus of the accounting function from compliance and the traditional view of the published accounts to one focused on waste in all its forms, can pay huge dividends.
There are some great resources around, even though the thinking is still emerging. The take-up is remarkably slow given the dire circumstances of much of the manufacturing sector, so there is the scent of competitive advantage as well as just survival in the air.
This interview with Lean guru Bill Waddell is a terrific explanation, Brian Maskell has a range of material available free on his great site that offers some real thought starters. A recent blog post by Brian also led to this front page piece in “Strategic Finance” magazine, finally the profession starting to recognise the implications of lean accounting.
PS. March 13, 2013. Another established SME, Spring Gully, a 70year old family company goes to the wall. There is simply nothing left in the fabric of food manufacturing in this country, and in the long run, we will pay a very high price for that generational mismanagement of a pretty fundamental manufacturing sector.
Feb 16, 2013 | Branding, Communication, Marketing, Small business, Social Media
I opined previously that it appeared to me that Facebook had cracked the challenge of monetising their site by applying semantic search to their billion users and their networks with the introduction of the “Graph Search” feature.
This post on the Social Media Examiner site goes into some detail about the way Graph search works, and when you think about it a bit, the value is huge to marketers, as it offers highly targeted search capabilities.
I am a tennis player, a member of a local club that has the almost unique distinctions of retaining its grass courts, being a century old, and having many truly great players as former members. Funding the maintanence of the grass is an ongoing challenge, one that threatens the future of the club as membership declines with the lessening popularity of tennis, and the changing demographics of the local area.
There are a series of semantic searches I, and my fellow club members (assuming they use facebook, which many do not), can now easily undertake. Using these connections, through the “friends” networks, we can identify potential visitors and members, and market to those “friends” networks the joy of the game on grass, (particularly on a hot day), the value of membership based on the availability of grass, the heritage of the club, and the social aspects of the great game. The searches would look something like this:
Friends: who like tennis,
who like tennis and live in the Sydney inner west,
who like playing tennis on grass,
who would like to try playing tennis on grass,
and so on.
As those searches are employed, ads by sellers of tennis equipment, marketers of sporting brands, tennis coaches, even lawn care equipment would benefit from the highly targeted, and empathetic environment.
Potentially a gold-mine for marketers, as the value of Graph search to those networked on facebook is substantial. Suddenly Facebook looks like it has the potential to pay a dividend to those donkeys who got sucked in by the IPO, and did not get out fast enough, unlike young Mr. Zuckerberg.
Feb 13, 2013 | Governance, Management, Operations, Small business
Ever put off a difficult decision? asked for more information that you know will not change the outcome? shuffled the responsibility elsewhere?
Most of us have, at one time or another, but we generally tell ourselves that we delayed the decision, sought a greater level of certainty, or something else when deep down we know that we have decided not to decide, or at least, used an artifice to enable us to not to act on the decision.
If all you have done is to kick the “pain-point” down the road a bit, you also generally realise that the pain when it comes will be worse for the waiting. In putting off the pain point, you have actually made a decision, one that will often come back and bite you.
I was reminded of this reality recently when the owner of a small business I work with failed to take a hard decision in relation to one of his employees. The inevitable conclusion to that employees departure was repeatedly put off because it is a small business in a regional centre, and sacking someone is hard, it becomes everyone’s business. It has become clear that the employee concerned realised the position, and rather than behave honorably, has committed the company to expenditure that is unnecessary, wasteful, and possibly terminal.
The price for deciding not to decide can be very high indeed.
Feb 8, 2013 | Branding, Small business, Social Media

Like most bloggers, I watch how many people visit this site, how many pages they access, how long they stay, and how many “likes” the posts get, and it feels good when the numbers go up.
However, these superficial measures do not really mean much.
What make the real difference is how much I write gets amplified, by reposting, commenting, and the number of click-throughs to the links included that occurs.
“Likes” are generally just passers-by, casual visitors, or “like-counters” who want you to reciprocate and “like” their site, when what you want is engagement, people who are touched or motivated in some way by the posts.
I would rather have one of those engaged visitors than 10 who just visit and leave. In Australia, there is an old expression, ‘Wombat”. Calling somebody a “wombat” is rarely complimentary, as a wombat is a slow, sometimes destructive native animal that eats roots and leaves, not complimentary when you add comma’s. Most visitors to your site that just tick the “like” button without thinking about what you have written, often not even reading it, are just “wombats”
Jan 30, 2013 | Change, Marketing, Small business
I wonder how anybody could be in the slightest bit surprised that Coles and Woollies are raking in the profits from petrol retailing, as has been reported recently.
We have allowed a virtual duopoly to emerge and duopolies behave in pretty predictable ways, for the benefit of shareholders, that is the way the system works. Oh, you will not be able to nail collusion, or any of the other nasty anti competitive behaviours on them, probability is they will not be happening, as they are not necessary with a duopoly, simple self interest will drive profitable behaviour. The opportunities to cross merchandise, cross promote, and leverage operational logistics costs that exist just enhance the attraction of it all.
The scale of the major enterprises makes competition from local businesses a huge challenge. Pundits like me can wax on about the opportunities the small agile enterprises have, how the net has given them the flexibility and transparency to take on the big guys, but when it truly is David Vs Goliath in a local market, the little guy will rarely win. He will be swamped by the “man” who can simply ignore as a short term irritation the slower traffic, lower basket value, squeezed margins, and any resident reaction that occurs, that would mean death to the smaller operation.
I feel for the small guys who have made a huge effort to compete, but being in a commodity market means that scale counts, and in the petrol market, Coles and Woolies now own it, as they do groceries and hardware, with office supplies evolving down the same path. I bet they cannot wait to get their hands on the still regulated pharmacies and newsagents, where the regulation has enabled a cosy club for small businesses to exist.
Jan 29, 2013 | Marketing, Small business, Social Media

Groups, networks, friends, and even loose 2nd and 3rd party connections via social media all have similar characteristics when viewed from a distance. Groups of people interconnected in some way.
However, the real value of a group is its density, how close they are, and how mutual are all the links, how much they share, and of crucial importance, how much they contribute rather than just being conduits.
A small group is able to self regulate easily, there is little tolerance of free-riders, there is a high degree of “density” among the members. However, a large group is poor at identifying and excluding free-riders. The number and strength of connections between individuals in the larger group are much less, and weaker, there are those in the group who have no connection with each other beyond membership of the group: the density of the group is much lower.
A high density enables stuff to get done, the group can co-ordinate the actions of its members. But there is a paradox here, a large group can also co-ordinate, and in a short time, but only in the negative, it can be somewhere to stop something, to protest, a very simple, single purpose, but it cannot map a course of action and follow it. A dense group can map a course, follow it, and if dense enough, accommodate changes in direction.
Consider how easy it is for a group of three friends to agree to go to the pictures next week.
They agree a time and film to see that suits them all.
Now consider the added complications of adding an extra three friends to the party, all that extra schedule matching, as well as the varying tastes in film. How much more difficult this would all be if the added three are just acquaintances of one of the original three, unknown to the others.
Density, not numbers is the key to social success, in media, as well as in life.