Unders & Overs of a great site.

Mar 14, 2010 | Change, Marketing, Social Media

One of the huge advantages of the web is that the small can look big, and professional, and able to tackle any challenge, and most important, confident of success.

In order to achieve this on your site, you need to spend a little, perhaps a little more than you would like,  but the returns will be there when you generate the opportunity to over deliver to a customer.

On the other hand, the worst thing you can do, having built the expectation, is to under-deliver.

Sounds a bit like life before the web.

After the hype of the last 10 years, we are increasingly able to see the web as just another tool, and like all tools, you need the right one at the right time, and be able to use it effectively in order to get a result.

Risk and reward of social media.

Jan 12, 2010 | Social Media

I wonder at the success of social media, the apparent contradiction between the convention driven and  often stilted behavior that occurs face to face, and the lack of inhibition displayed on social media.

Perhaps this is because the social media offers the illusion of intimacy without the complications of real intimacy experienced face to face, and it suffers no immediate risk of derision or rejection, whereas face to face, these are real risks every time you put yourself out there.

The flip side is that like most things in life, the potential reward has an inverse relationship to the risk accepted.