Are you running a zombie business

Are you running a zombie business

  Zombies are the fictional ‘living dead’. A zombie business model is one that might still be alive, but may as well be dead, unless there is radical surgery undertaken. Blockbuster was a zombie model, happily making money while Netflix emerged from...
Red flags to business failure.

Red flags to business failure.

The November 2017 issue of the magazine of the Australian Institute of Company Directors (AICD) contains a very insightful and useful article by Phil Ruthven dealing with the industry cycles that IBIS research has been cataloguing for 40 years. Ruthven makes the...
The 7 mental Models for successful marketing

The 7 mental Models for successful marketing

Creating a successful marketing program is like putting together a 10,000 piece jigsaw, with two significant differences. A jigsaw only goes together one way, every piece fits into its neighbours in a unique way, whereas a marketing program has an infinite number of...